Social media has been applied primarily to help fund organizations and projects, rather than the transformational needs of individuals – until now. We conceptualized, developed and are launching an innovative digital platform enabling one-to-one giving via accredited NPOs.
This initially arose from the recognition that the message of ‘giving responsibly’ was well communicated and entrenched within Cape Town culture, but without a corresponding mechanism to do so. Since that initial insight the platform ambitions have grown significantly, to being a blueprint for a transparent ‘exchange’ drawing on applied technology, social media and behavioural economics.
The project is in collaboration with Y&R (Cape Town) from the outset. We have now established a three-way partnership together with Community Chest, providing deep capacity and relationships with a range of registered NPOs as funding beneficiaries.
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GIVA is also a World Design Capital 2014 project.